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Marketing

Dynamics 365 offers intelligent marketing that’s attractive, engaging and personalised. Employ consistent and relevant marketing tactics that your audience wants to see.

Marketing

Campaign Management

Functionality that covers email marketing, event management, landing pages and lead management.

Co-ordinate earned, paid and owned channels while increasing campaign productivity with automated workflows. Use real-time insights to improve results and guarantee profitability.

Your customers’ behaviour determines the content they receive, which means personalised content is delivered to specific target segments.

Gather all elements of your marketing efforts in one place:
“Your brand is what people say about you when you’re not in the room” – social listening allows you to be a fly on every wall.
Organise
Prepare materials
Order collateral
Segment your market
Manage your campaign

Marketing

Social Listening

Listen to what your customers and stakeholders are saying about you on Facebook, Twitter, YouTube and blogs.

Gather powerful insights around your social engagement by collecting data from social media channels and deciphering it to spot trends and assess sentiment.

Capabilities include:

Post tracking
Seeing the buzz around your brand at a glance
Identifying positive and negative sentiment across platforms
Alerts about important social conversations to join in on
Responding to people on social media without having to log-on to any channel

Social listening enables you to test your marketing programmes and promotions before they launch, by using the data gathered to either verify the approach or highlight necessary adjustments.

“Your brand is what people say about you when you’re not in the room” – social listening allows you to be a fly on every wall.

Customer Insights

Capture, manage, analyse, and apply customer knowledge to help your business win, serve, and retain customers. Manage customer data across customer-facing systems and analyse it to obtain actionable insights and apply them to your business.

Effective customer segmentation capabilities that allow you to allocate scarce resources where they’ll deliver the highest payoff.

This application allows you to:

Deliver personalised, relevant customer content
Cross-sell and upsell with predictive analytics
Tailor experiences
Connect to existing data sources
Enable any employee to prepare and visualise data
Let employees embed customer insights into the app of their choice

Gathering customer insights allows you to:

Create visualisations
Engage customers
Monitor relationships
Target audiences