November 18, 2025

Matumi Fresh Group: Turning operation precision into profit with Microsoft Dynamics 365 Business Central

The Challenge: When manual processes meet market volatility

Before working with Braintree, Matumi’s operations were split between the warehouse and the back office: two teams connected by spreadsheets and workarounds. Fresh stock and shifting prices were a daily reality, but without an automated system, even minor updates could throw off the workflow.

Limited visibility made it difficult to trust inventory data, leading to unreliable costing and inconsistent margins. As the business expanded, the gaps in its legacy system became impossible to ignore.

Business Central in Action

With Business Central, Matumi gained real-time visibility into every stage of its operations, from supplier costs and stock movement to customer pricing and delivery schedules.

Key features that delivered measurable impact included:

  • Automated price updates: Daily pricing fluctuations are now handled automatically within the system, ensuring consistent margins and eliminating manual recalculations, saving two to three hours each week.
  • Inventory accuracy: Integrated tracking provides a single version of the truth, allowing Matumi to make informed purchasing and fulfilment decisions.
  • Profitability insights: Accurate costing data  as improved gross profit margin, according to Matumi’s CFO, Gert Bouwer.
  • Cloud accessibility: Teams can now collaborate from anywhere, with secure access to live data, eliminating dependence on physical servers.
  • Future-ready architecture: Jarred Smits, Sales Executive (Business Applications) at Braintree, says that built-in integration with Power BI and readiness for AI-driven forecasting give Matumi a foundation for long-term innovation.
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