On 30 September 2025, Braintree hosted a one-of-a-kind customer event at Race Day Events, Edenvale — a fusion of AI innovation and adrenaline.
From the moment guests arrived, the atmosphere was charged with curiosity and energy. Cinema-style seating, food trucks, branded activations, and high-performance cars hinted that this conference would be anything but ordinary.
Learning, Sharing, and Experiencing AI in Action.
Gregor Dreyer, VP Marketing, Braintree started the morning off with a welcome and prepared the crowd for a day of interactive learning and real-world demos.
Highlights from the sessions included:
Surface Hardware-as-a-Service
Lance Watson showcased how subscription models for Surface Copilot+ PCs empower businesses with flexibility, security, and next-gen hardware.
Dynamics 365 F&O Copilot
Jacqui Bond proved that Copilot+ Surface saves companies time, whether processing overdue invoices, attending to stock shortages, or automating exception reporting (such as vendor or bank reconciliations).
Customer Engagement Copilot
Hayley Blane highlighted how Copilot accelerates sales and service interactions while extending into Project Automate, delivering real-time project reporting and administration that turns hours of work into seconds.
Copilot in Action: F&O Deep Dive
Jacqui Bond demonstrated how AI has simplified the creation of bespoke agents with Copilot Studio.
AI Jumpstart
Chris Badenhorst closed the session with a roadmap for businesses to assess their AI readiness and launch tailored proof-of-concepts that drive proven results.
Finally, attendees engaged in interactive Q&A sessions.
AI and Copilot are already transforming the way businesses operate — a far cry from the foreign concepts they once were.
What the Experts Had to Say
“Dynamics 365 Copilot streamlines repetitive tasks through simple configuration—no complex coding required. As your always-on AI assistant, it automates processes, detects anomalies, and responds to natural language questions just like a human conversation. Copilot goes far beyond being ‘just a chatbot’—it interprets the underlying data model in your system to deliver meaningful insights. Seamlessly and securely integrated with D365 Finance & Operations, it transforms your business processes with smarter automation, deeper insights, and enhanced compliance.”
— Jacqui Bond, Senior Functional Consultant AX/F&O, Braintree
“Customer Engagement Copilot is giving teams back time. By interpreting uploaded files, auto capturing data, drafting email responses, surfacing comprehensive summaries of the right customer information, pre-authorising transactions by checking company policies, and suggesting next best actions, it allows sales and service professionals to focus on what really matters — building stronger customer relationships.” — Hayley Blane, Practice Head Dynamics 365 Customer Engagement, Braintree
Powered by Surface Copilot+ PCs
All demonstrations ran on Microsoft Surface Copilot+ PCs, the most performant Windows devices ever built. AI-driven features such as Recall, improved Windows Search, and Click-to-Do brought Copilot’s capabilities to life and showcased the power of pairing AI software with AI-ready devices.
From Insight to Adrenaline
After a morning of insights and demos, the event shifted gears. Guests headed outside to enjoy gourmet food trucks before jumping behind the wheel for the Customer Supercar Driving Experience.
From Ferraris to Lamborghinis, the high-speed chases perfectly captured the event’s theme, “AI in the Fast Lane”. Attendees are still raving about the experience that combined critical business learning with exuberance.
A Thank You from Braintree
This event was a major success thanks to our incredible customers, partners, and Microsoft team. Braintree is proud to help businesses unlock the potential of Microsoft Dynamics 365 Copilot, Surface Copilot+ PCs, and our AI Jumpstart programme.
We look forward to continuing this journey together and supporting our clients as they take on an AI future with confidence.
Missed the event? Reach out to the Braintree team to book a 1-on-1 Copilot demo or learn more about how our AI Jumpstart can prepare your business for whatever comes next.
