The Challenge

Tracy Williams “We found that customers were buying products and spares out of habit and knew our stock codes, but didn’t have insight into our broader basket of over 1000 products that are available,” she says. She adds that the business soon realised that they needed to empower customers with information about the entire range, as well as give them access to price changes, codes as well as marketing and social media material.

The approach

Implementing Braintree’s StoreFront solution, which she refers to as the dealer portal, has not only led to an increase in sales across the product range but also ease of use for customers to be able to centralise the warrantee processes, access past invoices, check what products are on backorder, have real-time access to their account details as well as log queries

About Rolux

Rolux has been around for over 60 years and has built up a loyal fan base across the globe. Many trusty lawnmowers have been handed down through generations and are still in service or kept for sentimental value as a result; we’re looking for these.