It’s open 24/7/365 to the world, nothing works harder for your business than your website. With the right CMS (Content Management System), it’ll work even harder.
Ah, the World Wide Web. Where would we be without it? There’s no doubt the last 18 months would have been impossible to navigate if it weren’t for access to all the Internet has to offer – from connecting with friends and family from a safe distance, to shopping for essentials and keeping up with the latest newsworthy developments, websites and the content they feature are crucial to our existence. And we’re only going to demand more from them going forward.
How It Started
We have Sir Tim Berners-Lee, the father of HTML, the Internet-based hypertext system and the World Wide Web it would create, to thank for first setting the CMS (Content Management System) wheels in motion all the way back in 1990. It would be a few years before those static sites, which served content without the need for a back-end database, would give way to dynamic sites in need of constant content updates we’d recognise today.
When broken down into its component parts, a CMS consists of the CMA (Content Management Application) and CDA (Content Delivery Application). The CMA is the user-friendly interface you interact with to create and manage your site’s content, while the CDA works in the background to assemble that information, display and store it on the server automatically as soon as you hit the publish button.
Essentially, CMS makes it possible for multiple people to work on a site simultaneously, creating, managing and publishing content via a user-friendly interface, with customisable templates and extensions, improving workflow and productivity.
Most of us would be lost without it. This writer included.
How It’s Going
In the 21st century, a website is a must for every business to not only connect with their existing customer base but to also find new opportunities for growth on a global scale. With the right CMS, you’ll not only offer customers an opportunity to engage with you 24/7, but also create experiences that inspires new customers to seek you out themselves.
Dynamicweb combines CMS with other business essentials like e-commerce, product information management and marketing to create an agile, all-in-one platform that allows you to meet increasing consumer demands with ease across all devices.
With Dynamicweb CMS, you can build responsive sites for desktop, tablet and smartphone, delivering a consistent brand message across each channel – meeting your customers’ needs with ease thanks to personalised, targeted messaging.
Your website should be agile enough to evolve with the needs of your customers and meet their demands without fail. By investing in the right CMS, not only will you be able to meet these demands, you’ll also gain a greater understanding of what your customers will want in the future. Linking your CMS to your CRM (Customer Relationship Management) is essential to scaling up and should be top of your list when considering new site optimisation.
Dynamicweb CMS will help get you there.